The TriFactory

The TriFactory LLC is an Egyptian sports management company specializing in triathlon, endurance sports, and mass participation sports events. They are the organizers of the annual Sahl Hasheesh Triathlon (Egypt's biggest triathlon event), Aswan42 - the Magdi Yacoub Heart Foundation Marathon, and other events including “The Relay Run, The Beach Run Series, the Aquathlon, and the annual Its Worth A Tri running campaign”. They have also served as the Local Organizing Committee of official races such as the ITU-sanctioned African Triathlon Cup.


The TriFactory is also heavily involved in promoting triathlon, by training athletes of all levels for participation in the sport. They operate training academies in four different locations across Cairo, as well as maintaining a strong digital training presence via Training Peaks.


In 2016 The TriFactory trained and led Egypt's first ever full IRONMAN team to success in IRONMAN Barcelona. This was the culmination of Mission Ironman - a nationwide campaign to train amateur Egyptian triathletes for competition in Europe's biggest IRONMAN race. They also manage a significant in-house travel agency which facilitates travel and accommodation for athletes and their families at sports events and organizes training camps for local and international professional teams.


The Tri Factory service is available for Wadi Degla Club members with the below discounted fees.


Sessions Number Per Package
Wadi Degla Members’ 
Rate Per Package
5 sessions
EGP 450
15 sessions
EGP 1,100
25 sessions
EGP 1,500
50 sessions
EGP 2,500